National Entrepreneurship Education Awards 2009...... Results

Innovation GOLD Award for Pedagogy - Mandi @ NITIE

ASSOCIATION OF INDIAN MANAGEMENT SCHOOLS 
Annual Convention @ ISB, Hyd :

Mandi @ NITIE : AIMS Innovation Pedagogy 2009 GOLD Awardee


All India Management Schools 2009 Annual Convention:

Innovation GOLD Award for Pedagogy - Mandi @ NITIE received by
Dr. Mandi and Dr. Dhume from Dr. Deepak Jain, Dean, Kellog

Mandi 09 Students with Customers Juhu - Mandi

Mandi 09 -
Logo.. Rising Student Power on Knowledge High Way

Mandi 2009 : Inventory of Toys for selling by NITIE students

Mandi 2009 , Guests of Honour Flagging Off Ceremony

Mandi 2009: Guests of Honor - Flagging Off Ceremony

Mandi competitions for students - Reg

Dear all nitie students,

As part of communication course, Dr Nikhil is organizing a competition for you with the theme of better communicators. The competition categories are :

1. Design / Redesign the Product brochures of Jodo, Tangram and Number Balance

2. Develop a film ( 15 - 20 min.) on Mandi - as Effective B School Learning method

There are cash prizes for the winners. Industry captains will be evaluating your redesigned brochures. Useful certificates will be awarded for the winners.

You need to submit your entries by 10 Aug 2009.

dr. mandi

Navnirmiti - NGO details

Navnirmiti is an organisation which provides Mandi toys for selling for NITIE students. This NGO is aimed at developing low cost and high impact mathematics teaching eduational aids for poor and down trodden population. This organisation is floated by a trust helped by Dr Vivek Monteiro.. and otherts.. For information see the website:

http://www.navnirmiti.org/

Mandi logo - design

Mandi logo has particular design.. as you see it around.

1. ENGLISH Lettering FOR MANDI : Monotype cursive writing MUST ONLY BE used

2. Hindhi lettering : there is design for this specifically being done.. it needs to be the same every time and every place..


All must maintain the logo with out fail..

dr mandi

Mandi 2009 Slogan

Soachao.. Baechao..

Baechao.. Seekhao...

Seekhao... Soachao....

The above slogan is the pedagogical mantra of mandi. The following is the meaning for the slogan.

Soachao.. Baechao: This means that students while engaging in selling need to think and sell. This is the true learning for any Business school curriculum. With out thinking selling does not becomes learning..

Baechao.. Soachao: This is the second part of the slogan. It means that unless u sell your learning is incomplete. It is the selling which is the true measure of your learning. Further , learning by selling is the ultimate. It is much better than some X , Y, Z case study brought from so great B School.

Baechao .. means more than sheer selling... It is not taking money from some body else by rendering some service / product. It is enabling the world to behave a way you want to. It includes motivating, educating, inspiring and finally making people commit to what you say . It includes selling of ideas / faiths / beliefs to other people..

Soachao.. Seekahoo.. : this is the third part of the slogan.. Here the learners constantly engaged in learning and thinking.. it is unending process. Once sold.. million times one can think and learn on the same and trillion meaning and messages one may get.

The process is continuous and happens in iterations every time and all the time.

all the best for the learners..

all the mandi related information is made available on this blog..

Mandi 2009 on Aug 1 2009

Mandi 2009 @ NITIE is scheduled on Aug 1, 2009. Industry captains, celebrities and illustrious nitie alum will be part of the inaugural function on Aug 1, 2009. This year 350 nitie students mentored by their senior students will be participating in Mandi. U R WELCOME to be part of the program.

JODO English

Rangometry English

Photos Mandi 2008

Mandi 2008 @ NITIE

NITIE Center for Student Enterprises (NCSE)

Mandi – Marketing and Innovation at NITIE

An Institute’s Tryst with Market

With “Mandi”, NITIE is set to make a statement about its pedagogy – the first business school in India to adopt the experiential method of teaching. It integrates the theoretical principles of managerial economics, marketing and basic market research with practical application, for a socially responsible cause.

On 1^st of August 2008, Mumbai saw even higher activity levels than usual. It was “MANDI”, the annual “Get your hands dirty”, on the field marketing exercise organized by NITIE Mumbai, MANDI saw over 250 students of the Institute get down onto the streets of Mumbai, to sell educational toys, made by an NGO called Navnirmiti, which works towards better education and general upliftment of underprivileged children.

The event was flagged off by Shiv Kumar (MD, NOKIA India), Ms Yukta Mookhey (Former Miss World and Bollywood actress) and Mr. Mukesh Rishi (Bolloywood actor). Egging the students on, Shiv Kumar said “It’s a great initiative by NITIE, I am sure Mandi will go places in the year to come”,. Adding to the enthusiasm of the already enthused crowd, Ms. Yukta Mookhey “It was great interacting with the students, I wish them the very best in their endeavors”. The sales for day were an overwhelming Rs.2,50,000, which is NITIE’s contribution to the noble cause Navnirimiti stands for.

Conceptualized by Dr. T Prasad, MANDI stands as a hallmark in NITIE’s curriculum as it integrates the theoretical principles of managerial economics, marketing and basic market research, consumer behavior etc, with their practical application.

It is a unique Socio-marketing initiative, and in that NITIE is the first business school in India to adopt the experiential method of teaching. Dr. T Prasad says “The central purpose of MANDI is three-fold. Firstly, to contribute to Navnirmiti and hence make a difference in the lives of thousand of children who lose out on basic education. Secondly, it had management students practice the classroom concepts of Marketing, Principles of Management, Business Economics, and Accounting, Consumer behavior on the field. Thirdly, this unique event intends to impart an additional dimension to the learning of the students who buy these toys.”

The students had a wonderful experience at Mandi, “It was an enlightening experience, and I saw that talking about sales and marketing and actually selling and marketing are two very different things, “said Vikram Wakhlu a first year NITIE student. And most importantly, the response from the consumers was highly enthusiastic and encouraging Little Amit just in his 3^rd grade, appreciates the ease the toys can bring to his daily math lesson. Amit had just purchased one each of all 3 toys on offer Jodo 3D set, Tangram and Pharaoh’s Pyramid. MANDI 2008 was a true manifestation of NITIE’s commitment towards instilling a sense of Corporate Social Responsibility in the managers of tomorrow.